Posts Tagged ‘Tools’

Panel 2: Information, Services, and Tools for Health Empower

Saturday, August 14th, 2010


Panel 2: Information, Services, and Tools for Health Empowerment Moderator: Brian Raymond, Kaiser Permanente How can we bring about positive behavior change in health care? A continuation of Panel 1, we consider the impact of information, services and tools for persuading changes in health behavior, and we explore the intersection of gaming, psychology, computer science and behavior. John Canny, PhD, Professor of Computer Science, UC Berkeley Greg Niemeyer, PhD, Professor of Art, UC Berkeley Joshua Seidman, PhD, Center for Information Therapy

Delivering Business Intelligence with Microsoft SQL Server 2005: Utilize Microsoft’s Data Warehousing, Mining & Reporting Tools to Provide Critical Intelligence to A

Saturday, July 24th, 2010

Product Description Transform disparate business intelligence development timely, mission-critical information in the hands of the employees in your company with Microsoft SQL Server 2005 and complete information on this unique resource. Enter Business Intelligence with Microsoft SQL Server 2005 shows you step by step how to author, customize, and distribute information to your company a competitive advantage. That’s all laughed. . . More>>

Delivering Business Intelligence with Microsoft SQL Server 2005: Utilize Microsoft’s Data Warehousing, Mining & Reporting Tools to Provide Critical Intelligence to A

Panel 1: Information, Services, and Tools for Health Empower

Thursday, July 22nd, 2010


Panel 1: Information, Services, and Tools for Health Empowerment Javeed Siddiqui, MD, Center for Health and Technology, UC Davis School of Medicine Jan Oldenburg, Practice Leader, Health Portfolio, Kaiser Permanente Paul Tang, MD, Palo Alto Medical Foundation Otto Larsen, Deputy Director General, National Board of Health, Denmark

Case Studies: 13 Great New Marketing Tools

Monday, June 28th, 2010

Case studies are effective, as a testimony on steroids. They are generally 750-1000 words, or about 1-2 printed pages or three fifty-seven screens on one side Web. a word, they identify the problems and show a client how your company has made the solution available . And they are a natural to complement your level of marketing material that have proven their preuves.Donc, once you have very few case studies, what do you do with them,? How they use other companies? As you can most of them? Now, case studies, ideal if you have to prove your experience. And really, it means they are vente.Voici for almost every phase of your cycle few ideas to create the perfect mental juices flowing: Use of case studies in your PowerPoint presentations to add authenticity. to show use of case studies in your product documentation, like your prospects travail.Utilisez case studies on your site to its crédibilité.Donner case studies shows commerciales.Mettez establish your studies, if a CD than a farewell for calls after the case studies vente.Donner Prospects who want to learn more about you and your services.Donner case studies on ways to complete the vente.études Case penetrate deeper into a major customer, if your solution was successful in a branch of a company, the case study measured your sales team give qualitative information on the Central to sell the development of implementing your enterprise-wide solution. Case studies to add details that incredible transformation or credible evidence of potentially misleading, if successful customers, the new standards FTC spend for the truth of attention publicité.Attirer journalists sent a case study in a press release. Make sure that the case study is to write in a style (ie with a simple, no hype-tone). Studies, written when she used as tools for building relationships. Send to mention an e-mail warning blasts your list for another poll on your website or in your e-mail newsletter, and maintain these pistes.Rédiger a white paper on how to solve the problem, such as cas in the study . Créer a webinar that shows how the prospects for a solution to the problem, as in the case study. Download the client from the case study to be working with this vous.Des case studies provide tangible evidence for your views you have been there, done … and you are ready, willing and able to do it again. With some case studies in a large tool box of your marketing, you will find it easier to convert prospects into customers.

Print Marketing Tools for Insurance Companies

Thursday, June 17th, 2010

Marketing an insurance company’s services in its beginning stages can be challenging due to lack of marketing resources and competition with other companies. One affordable and still effective tool for marketing is the use of printed materials. Printed marketing materials directly bring the details of an insurance company’s products and services to the customers. Examples of these printed materials include: Business Cards – These materials serve as the first marketing tool of any business. They should serve as the company’s “best foot forward” and immediately set a level of professionalism and trust in an insurance company. The cards, as promotional tools, should include the company name, logo, brief list of services, contact name and information. Commercial, online printers print bulk orders of business cards at reasonable, if not discounted rates. These companies print standard or customized designs of business cards including die-cutting services. Letterheads – Letterheads mainly serve as an insurance company’s official document. These materials are used for internal and external communication and should create a good first and lasting impression within the company and its clients. Letterheads feature a logo, a company motto, a brief list of services, and contact information. Wholesale letterhead printing can be conveniently printed using the services of online printing companies. These companies can offer as much as a 15 percent discount on orders starting at 500 pieces, minimum. Envelopes – envelope printing is integral with letterheads. They serve as carriers of important documents and are common marketing material clients often see when transacting business with insurance companies. Because of this, companies should print envelopes with emphasis and proper placement of company name, brand, and logo. Envelopes should never fail to have the company’s contact information and brief list of services. Bulk orders of envelopes can also be printed with online printing companies also at a minimum of 500 pieces. Strengthen an insurance company’s brand can increase and firmly establish its credibility with clients. Professional-looking printed marketing materials can potentially increase recall and possible referral rates.

The Kimball Group Reader: Relentlessly Practical Tools for Data Warehousing and Business Intelligence

Wednesday, June 16th, 2010

  • ISBN13: 9780470563106
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionAn unprecedented collection of recommended guidelines for data warehousing and business intelligence software by Ralph Kimball and his team of colleagues from the Kimball Group designed. known and respected worldwide as the most influential managers in the data storage industry, Ralph Kimball Group and Kimball have written over 250 articles on topics that define the area of data warehousing. For the first time the group has Kimball inches. . More>>

The Kimball Group Reader: Relentlessly Practical Tools for Data Warehousing and Business Intelligence

The Business Guide to Sustainability: Practical Strategies and Tools for Organizations

Monday, June 14th, 2010

  • ISBN13: 9781844077663
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionSustainability promises to reduce both environmental impacts and real cash savings for any organization – be it non-profit/NGO a company or a department. This easy to use manual – clear, concise and logical explanations – written by top business consultants. Sustainability desmystify “authors” to unravel, the abundance of sustainability frameworks, tools and procedures, and make it easy for the average person in an organization. . . More>>

The Business Guide to Sustainability: Practical Strategies and Tools for Organizations

Methodologies versus Techniques and Tools

Monday, January 18th, 2010

“Having a Project Management system without a methodology is like
attaching a speedometer to an orange crate; it measures nothing. ”
- Bryce’s Law

INTRODUCTION

The term “methodology” is being bandied about by just about every
software development vendor and consultant imaginable. You would be
hard pressed to find a vendor who, in addition to their usual tool
offering, doesn’t promise a methodology to solve all of your development
problems. But like many things in this industry, the terminology is
getting sloppy and it is becoming apparent the true definition of
“methodology” is being bastardized.

IN THE BEGINNING

The term “methodology” became popular in information systems in the
early 1970′s, initially as a response to the question, “What is it?” Milt
Bryce first applied the term to systems development in 1971, to describe his
Information Systems Engineering process. Bryce referred to “methodology” as
a process which ends with the delivery of a product or a completely defined
result.

Later on, during the structured programming movement, a different
interpretation of the word emerged from software gurus such as Yourdon,
Gane/Sarson, Orr, Finklestein, Martin, Warnier/Orr, etc. Instead of
describing the overall process by which development occurs, the structured
programming people began to use the term “methodology” to describe their
techniques for designing software (e. , functional decomposition, data
driven design, object oriented design, etc. ). Consequently, software
development tools, which represent automated extensions of these techniques,
began to tout their products as “methodology” enablers.

This division in the use of the term “methodology” is a major source
of confusion to the industry. Not all “methodologies” are created equally.
There are fundamentally two interpretations: as a term referring to the
“process” by which work is performed, and; as a term referring to a
particular design technique. To truly understand “methodologies” you
must know the difference.

METHODOLOGIES AS “PROCESS MANAGEMENT”

We at MBA define a methodology as, “a process which ends with the delivery
of a product or a completely defined result. ” Under this perspective,
a methodology defines the “5-W’s”; it defines WHO, is to perform WHAT work,
WHEN, WHERE, and WHY. If this sounds like an engineering/manufacturing
process, it is. MBA contends information resources can be designed and
developed in the same manner as any other product. Here, a methodology
defines the division of labor and synchronization of work effort. With
this approach, the development effort is divided into smaller more
manageable pieces just as in an assembly line process. Construction
projects represent another example (e,g. , shipbuilding, office/home
construction, etc. ), where the work is carefully divided into stages with
precedent relationships.

METHODOLOGY AS A DESIGN TECHNIQUE

As opposed to the “5-W’s” interpretation by MBA, a methodology
supported by the software design people defines HOW a particular task
is to be performed. For example, the forte of design techniques such
as “object oriented programming,” “structured programming,” or “information
engineering” is on HOW to accomplish specific activities of work. From
this context, the term “methodology” is a misnomer which should be
replaced by the term “technique,” a more apt description.

Techniques may differ from company to company, and there is not always
a single way to perform a task. For example, in the automotive industry,
fenders have always been a part of the car, but they have not always been
attached the same way. Originally, fenders were bolted to the body of the
car. Years later, an automotive worker welded the fender to the car. Today,
welding robotics perform the task. The task, attaching the fender to the car,
hasn’t changed, but the techniques to do it have. Improved techniques can
mean realizing the same result with savings in time and money.

The same is true in the information systems world. Whereas there are
generic stages of work for designing and developing a system, there are a
multitude of techniques for performing the work. For example, there are
significant differences between “structured programming” and “object
oriented programming,” yet the result is fundamentally the same, the
development of an executable program. The difference is the chosen approach
of implementation (there are pros and cons for both techniques). Whereas
“Software Engineering” represents a phase of work in a development project,
“structured programming” and “object oriented programming” represent
techniques that can be used to perform the phase.

Does this mean there are overlaps or conflicts in the use of the
different types of “methodologies”? Not quite. But to appreciate the
difference, one must understand the concept of “Productivity” (as
we have discussed in other “PRIDE” Special Subject Bulletins).

PRODUCTIVITY = EFFECTIVENESS X EFFICIENCY

Productivity is not simply a matter of how fast a task can be performed,
it’s a matter of performing the right task at the right time. This is what
underlies the concept of productivity. Whereas “efficiency” concentrates
on speed of delivery, “effectiveness” is concerned with doing the right
thing at the right time; the two are not synonymous. For example, performing
a weld using robotics may be a far more efficient means than performing the
task manually, but it is useless if you are welding the wrong thing. There
is nothing more unproductive than to build something efficiently that should
never have been built in the first place. Zero percent effectiveness
times 1000% efficiency equals zero productivity.

A true methodology addresses the effectiveness side of the equation
(Who, What, When, Where, Why), and a technique addresses the efficiency
side (How to). Whereas a methodology defines the work environment, the
technique defines how the work is to be performed. The two are obviously
complementary and one does not eliminate the need for the other. But
comparing one with another is like comparing apples with oranges, they are
simply not the same.

FACTORY CONCEPT

Within an engineering/manufacturing facility you will typically find:

An Assembly Line where products are developed in stages.

Production Control monitoring the assembly line for delays or
accelerations in production.

Techniques for performing work.

Tools providing mechanical leverage.

These elements can be found in any development environment, including
the IT world. What is interesting is the relationship between the elements:

ASSEMBLY LINE – at the heart of the factory is the Assembly Line process
where products are developed in stages by workers with different skills
for the different stages of work. In IT terminology, this is the
“methodology. ”

PRODUCTION CONTROL monitors the assembly line using dials and gauges.
Production Control is not an entity by itself; it is totally dependent on
the existence of the Assembly Line in order to measure performance.
In IT terminology, this is Project Management. However, this brings up
an important point; without a defined methodology, Project Management is
an exercise in futility. It measures nothing. Only if a defined mode
of operation exists can dials and gauges be effectively applied.

TECHNIQUES, as mentioned, represent ways for performing specific tasks
(“how to”). A variety of techniques may be used on the Assembly Line.
Obviously, it would be counter-productive to use a technique at the wrong
time on the Assembly Line. This means the effective use of techniques
is dependent upon a defined Assembly Line.

TOOLS implement techniques. Tools provide mechanical leverage for performing
a specific task. In this sense, it is an extension of a technique, and like
the technique, tools must be deployed at the proper locations along the
Assembly Line. This is the reason why many software engineering tools are failing;
not because they are bad tools, but simply because companies have not defined
their Assembly Lines (methodologies) and haven’t specified when the techniques
and tools are to be used.

What this highlights is that a methodology is the focal point within a
development environment. Without a defined methodology, Project Management
will be ineffective, and design techniques and software development tools
will be misapplied. Productivity will be low.

METHODOLOGY CRITERIA

Since a methodology is critical to the success or failure of a
development environment, it is important to be able to differentiate
between a methodology, technique and tool. The generic properties of
a methodology include:

1. DEFINES THE STAGES OF WORK (a work breakdown structure normally
consisting of phases, activities and tasks). The stages of work
defines the “5-W’s” (Who, What, When, Where, Why). The synchronization
of work is needed to define direction and is provided by the precedent
relationships between the various steps in the methodology. Defined
duties and responsibilities provides insight for performing the work
and methodology standardization improves communications between workers.

2. MEASURABLE – The stages of work can be evaluated in terms of how long
it takes to perform them and how much they cost to perform. Further,
criteria is provided to substantiate completion of deliverables
thereby assuring the development of a quality product.

3. TECHNIQUE AND TOOL INDEPENDENT – various techniques and tools can be
deployed as required.

4. PROJECT MANAGEMENT INDEPENDENT – can work with or without a Project
Management system. For example, an Assembly Line can still function
without Production Control, but not vice versa.

If the methodology you are evaluating does not match this simple
criteria, it is not a methodology and probably some form of technique.

TYPES OF METHODOLOGIES

Of the “process management” methodologies, there are fundamentally
three types:

LINEAR “WATERFALL” METHODOLOGY (sometimes referred to as “Life Cycle”) –
this is perhaps the best known of the methodologies. Various interpretations
of this approach have been published for several years, both commercially and
public domain. Fundamentally, it a sequential process where the design of an
application moves from the general to the specific; for example:

FEASIBILITY STUDY

DESIGN

PROGRAMMING

TESTING

REVIEW

The problem with this approach has been its orientation towards computer
software and not on total systems. But the biggest pitfall has been its
sequential orientation which tends to prohibit parallel development.

SPIRAL DEVELOPMENT – this approach is based on the premise the development
process is evolutionary in nature (which, in fact, it is). The concept is

to initially design a program, then add additional phases of work to
constantly revise the program to enhance its features. From a Project
Management perspective, the problem with this approach is that the project
never ends.

PRODUCT DEVELOPMENT – as proposed by MBA, this approach uses elements of
the other two methodologies, with the added nuance of using a product
orientation as the basis for the development process. Under this approach,
a system is viewed as a product. Consequently, it can be designed in the same
manner as any other product. For example, when a product is being designed
(such as an automobile), the overall assemblies are first designed (such as
the body, chassis, engine, etc. ). After this phase, each assembly is designed
by teams of engineers who refine the design of each assembly into sub-assemblies
and parts. All of this occurs as parallel phases. MBA advocates the same
approach for systems development. An initial phase is used to design
the architecture of the system, followed by succeeding parallel phases to
refine the design. This is the best approach for parallel development.

INDUSTRIAL ENGINEERING

In an engineering/manufacturing environment, the responsibility for
defining the work environment is normally delegated to an “Industrial
Engineer. ” It is the Industrial Engineer’s responsibility to define the
Assembly Line, the types of people and skill sets required to perform the
work, and the deployment of techniques and tools to be used on the
Assembly Lines. Industrial Engineering is a recognized profession in
the engineering/manufacturing world. A comparable position is required
in the information systems world.

Unfortunately, most development methodologies purchased today are
evaluated by the wrong people. Quite often, the evaluation of a methodology
is delegated to programmers or technicians who are more enamored with the
latest software design technique or tool than in defining a managed development
environment. This is like Henry Ford allowing the UAW to invent the concept
of the Assembly Line. They simply have the wrong perspective. Someone who
specializes in installing headlights doesn’t necessarily have the expertise to
develop Assembly Lines. True, their input can be helpful when evaluating a
technique or a tool, but not for an overall development environment. This is
one area where American businesses have abdicated complete control.

CONCLUSION

There are essentially two interpretations for the term “methodology” in
the IT industry. One interpretation is as a disciplined process for developing
information resources, from inception to conclusion. Another is as a technique
for performing a specific task of work. These are subtle but significant
differences, particularly if a company is analyzing their development
environment. As companies have learned, it is not simply a matter of
purchasing the latest software engineering tool to overcome their productivity
problems. Studies show such tools are failing to have an effect in this area,
primarily because they are being misapplied by the users. People looking for
programming tools to bring order out of chaos are going to be sorely
disappointed. This is not their forte. Rather, they represent an efficient
approach for implementing design techniques. The intent of a true methodology
is to define the work environment, thereby providing the ability to effectively
deploy tools and techniques. To implement a methodology, a development
organization needs to reorient themselves into an “Information Factory”
environment, where systems and software (products) are developed in the
same manner as any other engineering/manufacturing facility.