If you are being adapted freedom to provide services (B2B and B2C), rather than off the shelf, “Case studies are an excellent way to present your skills, experience and approach to projects. They also work well for independent, sole traders, SMEs and large companies, offers potential customers a chance to see your work actually pans. in practice and what it could do for them you are also indirect recommendations to customers to give their consent tacite.structure mentioned studies CASL best case studies tell a different story with a beginning, middle and end . The beginning is the needs of the customer, the environment is what you did for them, and the end is how they have benefited. In my opinion, all the case studies should follow this chronological approach by some or all of the following sections in this order to foisApproche (but not necessarily to those items): Background: Some general information about client Origines: how they found you or approchéCondition: the customer’s needs, situation or problem: what you do not meet their needs or solve their problèmesRésultats: the results of your can get work at a level pratiqueAvantages as the client in response to your travail.À medium Longda case studies are used almost everywhere: brochures, printed inserts or stand-alone file or Web sites presentations. You can also form the basis of press releases. But the length of the medium format version choisi.Une presentation should be adjusted as four or five blades are more than three or four bullet points per slide. Each slide must be on a stage of history, as described above. If you can not say what’s inside these limits need to choose another medium. do shoehorn history in PowerPoint – it will never lu.Une copy can be on a double-sided A4 sheet to go, in this case does not allow max 500 words per page (10pt text and images with title) . If your case study should be published online, you need 500 words per page absolute max, has become something close to 150 read a lot more. you can always a scarce version of Web pages and links to more of a PDF file (exactly as planned Print, A4) that people value not télécharger.Longueur match, not for himself content to add. But conversely, do not cut into the case only in the fall of bones in the belief that maximize interest. Some people are always ready to read and only as much detail as the quality and value that you are fully justifiée.contenu casDécrivez studies are all essential facts, even those that you feel obvious. Their history should be logical and sensible result, even for those who do not too bogged down in “attentifs.Ne what you’ve done.” The point is, provided services rather than actions. If you want your company is lyrical, your blog the place. Do not use the jargon of the industry – or, if one can define each term you utilisez.Donnez personal or business environment that shows the reader why the service was supplied by you as important, or made such a difference. For example: “Our photographs are in the brochure, the main Christmas to more than 10,000 receiver is distributed, has been used. Include quantitative (numerical) benefit as much as possible: saving money or time, profits or anything else that mesuré.Le consistency test can be for the content of the case studies is: “If I ‘were a potential customer or client would the point of this is from me? If the answer is no, he cuts. Do not let the B2B case studies in a love in a “relationship” – It is good that everyone got along well, but we must see some tangible benefits aussi.Pour a case study of truly professional, think about, add a rédacteur.Cours CASL studies quoted to the customer weight and color to a case study. It is always best to tell so from real people, instead of saying how happy they were. The people also have their unique ways of expressing themselves, their votes will bring a welcome change from the tone of the contents of the study cas.Pour B2B, you should get quotes from the highest level of the organization, you can at a high level, the strategic advantages of your service provider or permitted, rather than the practical aspects of how it was delivered (which you can describe that simple). Network and directory sites like LinkedIn and Free index, you can request and display customer votes on your profile page. If people have written enough of words, you can use in your study cas.Vous can also request quotations via e-mail. If you want detailed answers to a number of domains that you can respond to a list of questions for your customers. Ask questions, beginning with “how” and “what”, which loads the wider expressive reactions (“How does your company benefit?”). But there is always a risk of reactions by telegram or even a single word which can be annoying to use when you can not. How to maintain your contact details if you can. Prepare a list of questions, and send it in advance, but a time to talk to on the phone and record the conversation set. This way you can discover the client’s response, further details and to encourage them when they are not very prochaine.Présentation a study casUtilisez “Sticks” (subdivisions), so that people skim read the case study or “essential” if they so wish. Your goal should be to provide details for those who want to control, without reader plows through occasional work tout.standfirst “A” (paragraph in bold at the beginning) that summarizes the whole story, including the main advantages offered, enables a powerful opening . Look at magazines for exemples.Une Another good tactic is “pulling” content keys (such as customer juicy quotes, see below) in boxes, select the text next to or interspersed within it. Here, too, will show you journals comment.Les photos are a great idea. Customer Logos, portraits of people, pictures, what you have – all that is specific to the case study will be an important added value and interest. Try to avoid Bland Royalty free, as are the incompatibility between the characteristics of the narrative and the universal, relevant images vibrations. Remember, your case study is a story – and the pictures in the stories always the story.