What is green printing really all that? If you think ‘green printing’ the terms “recycled, FSC-certified, and” soy inks “come to mind, but is that all? Are these things really enough? A ton of recycled paper, but a maximum of four trees, 18,000 BTU of energy produced, a maximum of two tons of solid waste, and creates thousands of gallons of contaminated waste water? Certainly, FSC, PEFC and SFI are important names and entertaining production of pulp from forests managed in an irresponsible manner is critical, but how do we get to the top to begin the scales production compared to FSC paper FSC forestry growth against the packaging designers negative? Many are turning to soy-based inks, to tell their story. Soy inks have been used by offset printers for years, but are they really beneficial for the use of labels , tags and packaging? (Contact me for more information about the truth behind soy inks for labels and flexible packaging.) The point here is that print buyers, green marketing and brand owners are lazy. It is often these days on the market a package with recycled paper, and include “Please dispose of this package. Most consumers simply assume that the packaging is now recycled. Brands focus on recycled “and recycling, because it’s easy, cheap, and everyone understands. What I want to see is brand owners, printers and consumer focus on “environmental protection”, the most important for the future sustainability (print and packaging sourcing are plentiful, renewable resources) and carbon footprint. sustainable paper options vs. traditional tree pulp paper Paper made without trees from rotting vegetable waste such as banana, papaya and coconut, bamboo, bagasse and are an option here. There are some companies which succeeded in the production of paper, without trees, and although the performance of these papers as a label of packaging materials / in some cases replace them only limited document tree pulp. Paper made from natural limestone (calcium carbonate) is produced from an abundant resource and is one of the options for printing high-performance green and the materials durable package with a history more. Fiber Stone ™ stone paper without trees one of the most popular records high scene in this category and has various systems in the printing and packaging industry applications such as labels have been used. Carbon Footprint “What it really means to take to produce and deliver your green / recycled paper? This is the” real “question is that brand owners and marketers need to be addressed. Using recycled paper (post-consumer waste) documents We certainly preserve our most important resource of carbon storage, but follow at which time the capacity of our forests’ carbon storage is not to our production activities of carbon? Pulp production and processing of recycled fibers are the real culprits, each with a significant amount of energy. This massive consumption contributes to an enormous amount of CO2 emitted into the atmosphere. You can see how an argument can and must be made for the use of materials with low carbon footprint (low power) on recycled paper for printing and packaging. Identification and promotion of your Eco-Vision StatementThe first step towards the creation and promotion / marketing packaging sustainability is a brand to create and publish a solid performance. by taking a look at the websites of your competitors and those companies that have been this way for some time to be starting. Each brand has an eco-conscious eco-vision and / or environmental mission statement. My own observation has aspects of sustainability and environmental protection are important to your business. specific here it is absolutely right to select a specific cause such as water conservation, reduce landfill, reduce carbon emissions, etc … aside and let those who do not fit your company or brand. From here you need to clarify your goals for environmental sustainability / and how we expect there is replaced. If source reduction, lean / efficient production processes for the manufacture or supply of packaging materials more environmentally friendly the environment is part of the plan and make sure to say it. Recent studies show that a company is eco-vision for the consumer important. An informed consumer, identified with your vision are not only the purchase of your product and be a loyal customer, but an advocate for your business! One such company that is successful with this strategy, Patagonia. Part of the ecological vision of Patagonia implies the following statement: “We acknowledge that the wild world we love best to disappear. So those of us who work here share a strong commitment to protecting land and water than domestic . With the election of water (among others) Patagonia has taken a clear and makes sure that when printing supplies and water quality, the packaging is a fundamental challenge and is a part of the selection criteria. What’s next? You can start by educating you and your customers to real threats to a cleaner planet from carbon emissions and depletion of natural renewable resources. Stop buying into the “simple” recycling, reuse, renew ‘mantra and dig! Learn more about these and concerns and opportunities they provide for the control. With recycled packaging and ask the consumer “Please dispose of is not enough” people dig deeper, learn … and focus on the right message to green!