Search engine optimization refers to updating a website so as to generate quality & volume traffic to your site. To improve the sites relevance SEO considers how the algorithm or the search engine ranking formulae works. Search engine optimization involves the presentation; coding, structure as well as solving problems related to search engine indexing. Search engine optimization methodology is the theoretical analysis of the principles, procedures, tools & methods applied in search engine optimization. However by making use of SEO methodology search engine optimizers update your website so that it could face the challenges posed by the competitors. Moreover the search engine ranking of your website improves thereby increasing the targeted traffic volume to your site. Basically websites are optimized by two main ways i. e. on page optimization & off page optimization. 1.     On page optimization•    Title tag optimization- By this you come to know whether the title name is unique or not. The title tag tells about your business. The title tag must be short; it should not be more than sixty six characters. It should include the most relevant keywords. For every new webpage the title tag should be different. •    Keyword analysis and research- This tool involves research of appropriate phrases & words to be included in the body of web page which in turn aid in promoting your website. •    Website analysis of competitors- By doing detailed analysis of your competitor’s website you could rate your sites performance against your competitors. You could also come to know where you stand in the race. •     Content optimization- It is all about optimizing the website content so that it becomes user friendly. It is all about using targeted keywords & phrases on each page so that visitors searching for your goods & services could locate them & find them appealing. 2.     Off page optimization•    Google site map hosting- With the help of site maps it becomes easy for the spiders to evaluate the nature of your website, the precision of your HTML tags & identify new content. •    Submission of websites to all major search engines: It is necessary to get your website listed among the top search engine. Though it does not ensure top search engine ranking or traffic volume but it makes the search engine aware of your sites presence. •    Directory submission (general or product specific): Enlisting your website in any of the directories would provide your site with the much needed exposure thereby increasing its visibility. Being the most effective way of building one way or back links it generates the targeted traffic to your site. 3.        Position monitoring•    Website ranking: By the use of web ranking tool now you could easily come to know about your website ranking for unlimited keywords on the click of a button which otherwise would be extremely time consuming & expensive. •    Use of new & updated technology- For better search engine ranking of your website you should be in touch with the latest as well as the updated technologies for updating your website.