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Posts Tagged ‘Postcard’
Tricks to a Successful Postcard Marketing Campaign
Saturday, September 4th, 2010Direct Mail Postcard Printing Marketing Ideas: Communicate Better
Saturday, June 5th, 2010Direct mail postcard printing is a popular and useful marketing tool. Used and popularized by realtors, this has become one of the most indispensable print material out there.
These postcards are now used in a variety of industries, where many have tapped into and discovered its true potential.
Direct mail postcards, like any print medium, do not merely rely on images but on texts as well to ask, to inform, to give out solutions and the like. It is a communication channel you should use to effectively accomplish your objectives.
Communication is important as it is the basis and means on how you can spread your message. It does well for visual print materials to have substantial and well written contents materials to clearly illustrate and describe your intentions.
Communication Techniques
Make you direct mail postcards more enticing and more interesting by using effective communication techniques for your copy.
Postcards are sometimes adorn with very little text. This makes for its small or limited size, so most of the time you need to be very direct. Here then are some tips to improve your postcard copy for your marketing needs:
1. Choose the right word. There is this device called abstraction ladder. It demonstrates how words can be synonymous to each other but at the very end, there is only one appropriate to use. If you’re temper is rising and your blood is boiling, you just don’t say that you’re angry, you’re probably raging mad, right?
Choosing the right word is appropriate for it can generate the impact that you need for your postcards. Wow them not only with your colorful print design, but with your message as well.
2. Ask the right question. There are two monks who were praying. The other monk looked surprised while he saw his fellow monk smoking while praying. The monk asked, “I asked the Head Monk if I could smoke while praying and he said no. How come you get to smoke?” The other replied, “When I came to the monastery, I also asked the head monk. I inquired if I could pray while smoking, and he said yes. ”
This situation illustrates the point that we are trying to make. How you can solicit the response you want to hear by asking in a different manner. Train you eyes and ears and see how you could phrase your question to get the results you want.
3. Bring up the good side. Always emphasize what you are trying to offer to clients no matter how small it seems. While a 10% discount may not mean a really big slash off, it is a considerable amount and a generous offer. Instead of saying discount, why not phrase it as a 10% savings?
There are plenty of other communication devices you should use for your direct mail postcard printing. On the practical side, here are other tips to help you with your postcard printing.
1. Always make sure that your text are spaced out evenly. Space is an important element in design. Just by changing the space, you can create different styles or looks, no matter how subtle the change seems.
2. Make sure that your chosen font size can be clearly printed.
3. More importantly, your chosen font size should be legible. It should be big enough so that your readers can read your text.
4. Dark font against a bright background are more popular. The bright background helps make the letters’ outline more prominent, making it more readable.
5. And for everything else, trust a professional direct mail postcard printing companies who can give you the solutions you need for your postcard printing.
Online Postcard Printing: Marketing With your Feet Up in 4 Ways
Friday, June 4th, 2010As a businessman, you are required to wear different hats at every turn. You oversee the whole operation of your business, from the purchasing of materials, to selling them. For busy people like you, it’s a good thing that you can do your direct-mail-marketing hassle-free through online postcard printing services.
No more tedious back and forth travel between your office and the printing company to deliver your file, approve the proof, or pick up the delivery. This means, you can send your promotional postcard via direct mail without leaving your bedroom or boardroom.
With online postcard printing, you can put your feet up, get cozy, and still get all the work done.
1. Hassle-Free Online Design Tool
Online printing companies want to make printing as convenient as possible. There are printing companies who will even provide you the means to acquire and make your own postcard design as though you were hiring a professional designer.
For practicality’s sake, small businesses can now take advantage of producing their own print advertisements or direct mail with professional postcard designs. Printing companies have taken it upon themselves to provide design templates that you can use for your own particular field or interest.
These design templates are created by professional graphic designers. All you have to do is follow the set of instructions for online design tools. Select a design. Fill-in the information you want for your postcard, and in a matter of minutes, you have a postcard ready for printing.
2. Hassle-Free Ordering
As soon as you’re ready with the design, you are ready to order your postcard. Most online printing companies have an online price generator that you can use to input the details of your printing project and automatically, it give you the price estimate.
Select the specifications – size, paper material, volume, and turn around time. You can pay for your print job online with a credit card.
3. Hassle-Free Job Management
If you want a sense of control, and to know exactly what is happening to your print job, then online printing is an answer to your problems. You can monitor the progress of your print job online. As soon as you place a formal order and uploaded a file, you can track the progress. Job management portals will inform you if you need to approve the proof or pay the job order in order to start production and the like.
With the job management, you will know if you prints are processed on time. You will know too if your postcards have already been prepared for shipping and are sent out.
4. Hassle-Free Direct-Mail Delivery
For direct-mail-advertising, the best news is, you don’t have to send the mail out yourself. Online Printing companies make the arrangements with the postal service for you. All you have to do is pay the postal fee in bulk and send them your customer database or mailing list. They will take care of placing the name and address at the back of the envelope or unto the back of the postcard.
You have the option of sending the mail in bulk or in first class mail. With the mailing services too, you save time because the postcards are prepared and readied for mailing as soon as they are done.
All you have to do afterwards is sit back, relax, and wait for the cash register to ring. Through online postcard printing, you can afford to multi-task and run your business smoothly.
