Complete video at: fora.tv “Frugality is the opposite of being a cheapskate,” says Chris Farrell, author of The New Frugality. Farrell asserts that conscientious spending is actually linked to a sustainable, green lifestyle. —– According to Federal Reserve Chairman Ben Bernanke, The Great Recession may technically be over. But what’s clear is that, no matter what the GDP may be, people are hurting financially. In The New Frugality, Chris Farrell, personal finance expert for American Public Media’s “Marketplace Money” and contributing economics editor for BusinessWeek, presents a new paradigm for surviving the greatest economic crisis in a generation. The embrace of what Farrell calls the New Frugality signals that half a century of people spending with abandon and borrowing as much as possible is done. Profligacy is out. Frugality is in. Also, The Great Recession comes at a time of another great crisis related to our over consumption: global climate change. This convergence of crises creates opportunities and new ways to be frugal. In everyday money decisions, it turns out that being frugal and being green are synonymous. Farrell suggests we should focus not only on what’s affordable in the short term, but also on what’s sustainable in the long term. If you’re thinking about getting rid of your car and buying a bike to save money, there’s no reason you should buy a two-wheeled clunker from Craigslist that needs a trip to the bike shop every other day. As Farrell …


