Hewlett-Packard, a leading commercial printer, recently launched a complete line of new printing solutions that are provided to local small and medium-sized enterprises (SMEs). The company hopes that with this new line of printers and software that SMEs be able to make their marketing more efficient to reduce printing costs and improve their overall productivity. In his start printing the largest ever business, HP has a broad range of commercial printing solutions published. The company has introduced over 25 new printers and some software design and management. These 25 new color printers and multifunction devices. HP claims that these were new machines for the SME sector optimized. The new printers are capable of high-quality marketing materials such as posters, brochures and leaflets. Everyday documents can be printed quickly and economically with affordable inks and toners for HP. Increasing efficiency, reducing expensesTo SMEs, their own marketing materials can produce in-house, has introduced new HP color printing solutions. This will help SMEs increase their marketing effectiveness and reduce their printing costs, is the new printer SMEs to professional-quality printing at affordable prices. The new HP Color LaserJet CP1215 series, for example, is less expensive HP Color Laser desktop. This printer series uses toner to print up to 6000 pages per cartridge can. CP1215 ColorSphere Toner HP employs new technology that the color space of the printer by up to 39%. HP also introduced new print media, which will also help to improve the marketing effectiveness for SMEs. New HP 4 “x6″ Color Laser Photo Paper, for example, is affordable, high quality media. It is the first thick photo paper of its size are suitable for laser printers. Improving the productivity of HP Authorized SMEs to be more productive with the new range of printers over the Internet. These tools are part of HP Printing 2nd 0-strategy. recently to the new tools from HP, the HP launches In-House Marketing (IHM) Starter Kit is the most impressive. This kit is a complete set of free tools, templates and other materials that will help SMEs to create marketing materials. In addition, HP has introduced a very useful tool for predicting cost of printing. This is to enable a very powerful software, SMEs, know in advance how much the impression of a series of documents will be free. SMEs will also be estimates, provided that the print settings are changed. For example, an SME planning 100 color brochures can be an estimate of the cost of printing be printed by the settings of high quality compared with the costs if the project were quality parameter. HP also has a number of software to help SMEs manage their business started. HP Jetdirect 690n the new 802nd 11b / g Wireless Network Server enables, for example, HP printers are used to open a wireless network. Easy Printer Care Software Company, 2nd 5i (5i second EPC) is equally useful. This software enables companies with multiple printers, display devices and to maintain their activity and, from a workstation. HP helps SMEsUsing the new technology introduced by HP, SMEs now have the opportunity to compete with large companies in terms of marketing effectiveness. SMEs can use HP print solutions to produce profitable and productive marketing materials. It also enables the design of new management software HP SMEs to manage their business more efficiently.