Viral Marketing Case Study: Success or Failure?

By admin on June 26, 2010, 10:11 am

This case study in viral marketing is the result of a wonderful experience that I had to attend a networking event for businesses. A friend and business relationship, after a career in marketing tradition in retirement, has recently begun to learn about social networks. He had the bright idea to entrepreneurs with a combination of Tribal Marketing and Social Networking with an emphasis on new thinking, spiritual practices. How cool is that? No experiences with Web sites or social networks, has his new business, self-marketing, launched a few months to life. First, he created a Web site with Yahoo! Web Hosting. It is then set up accounts, social networks on Facebook, Twitter and LinkedIn. He filled in his profile. Then he created the marketing groups of self at any location. No experiences with Web sites or social networks, has his new business, self-marketing, launched a few months to life. First, he created a Web site with Yahoo! Web hosting. Then it is set up accounts on social networks Facebook, Twitter, and LinkedIn. He filled his profile. Then he created the marketing groups of self at any location. For his local events in person, he made a Meetup Group. Then put some speakers on the monthly activities and met its online calendar. Sponsor companies have been invited to present their companies. I was one of the authors take a chance in the first round. While all this happened, people were looking at the groups and were to participate. Word began to spread. No experience with viral marketing, it has acquired 71 people in his Facebook group and 14 in LinkedIn. 36 people joined her group Meetup. 15 people began to follow him on Twitter. In furtherance of their first local event, he sent an email to 174 contacts in its database, e-mail. What were the results? There were 49 people at the first event to pay $ 20 at the door was for the benefit of the participants may apply more than $ 750! He was also a victory for business authors. I personally received about 10 applications consultation participants to help them grow their businesses using the Internet. In my humble opinion, the event was a great success and I see it is progressing very rapidly. Why? The organization of the event was very professional. He and content were excellent. Energy has been very positive and people had a right time. Positive feedback in groups on the event will cause more people to review. Word is spreading fast. People will tell others about it. As is the case in viral marketing, a good thing will snowball into a bigger snowball. However, the use of social networks does not guarantee success. If the event is not delivered on content, quality and professionalism, the future is another story. Well, think about how to use viral marketing in your company. Can these strategies on the growth of your company? And now I would like to invite you to click your free access to “15 ways to grow your request online business. Easy here, send a blank e-mail and start the valuable information that can help you to more traffic to your Web site or blog and earn more money from your visitors.

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